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Ansoff Matrix : ウィキペディア英語版 | Ansoff Matrix
The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth.〔(【引用サイトリンク】title=Quick MBA: Ansoff Matrix )〕〔(【引用サイトリンク】title=MBASkool: Ansoff Matrix )〕 It is named after Russian American Igor Ansoff, who came up with the concept. == Growth strategies == Ansoff, in his 1957 paper, provided a definition for product-market strategy as "a joint statement of a product line and the corresponding set of missions which the products are designed to fulfill".〔Ansoff, I.: Strategies for Diversification, Harvard Business Review, Vol. 35 Issue 5,Sep-Oct 1957, pp. 113-124〕 He describes four growth alternatives:
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